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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform

SBI

Founded in 2016, Rekener was developed to provide a simpler way for sales and marketing professionals to use data to drive growth. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to get better results from their sales enablement initiatives. Media Contact. scard@threeringsinc.com.

Data 73
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9 Sales Trends to Watch for in 2018

Circleback

A robust data strategy can help businesses make more accurate decisions, enhance efficiency, improve customer service and determine new opportunities. The trend is likely to rise, and with data analytics-enabled businesses already a reality, it is wise to make more investments in this area.

Trends 20
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " certifications per user by the end of 2016," Peters said. Our goal was to reach 1.5

Resources 138
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The ultimate guide to sales development

Close.io

Sales development analytics and goals. Main Responsibilities: Outbound sales development representatives research, identify and prospect for new customers. Once those prospects have been determined, outbound SDRs reach out to them through phone calls, emails, or even social media. Sales development analytics and goals.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

This huge blog site yields contributions on a massive list of topics including Sales, Marketing, Customer service, IT and Small Business. How to Use Social Media for Sales. Helps to navigate the new business realities driven by social media platforms. Attract, Close & Delight Your Customers. Salesforce Blog.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Are you highly analytical and curious by nature? Julie Maresca is the Head of Enterprise Sales for North America at Slack and has been with Slack since 2016. We were trying to build a sales team with a group of financial service representatives that were good at customer service but had not interest in selling.

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