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Hard for you to say you’re sorry?

Sales and Marketing Management

JUNE 10, 2019

An article entitled, “An Exploration of the Structure of Effective Apologies” (International Association of Conflict Management Research, Lewicki et al, 2016) identified five individual elements that contribute to an effective apology: Acknowledgement of responsibility – A statement which demonstrates you understand your part in the service failure.

Loyalty 234
Loyalty Remedy Journal Study 234
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Don’t lose sales you should win – connect the dots

Sales Training Connection

APRIL 13, 2016

But they leave it to customer to connect the dots as to how the solution can effectively address the needs. The remedy? Sales people must take Step 3 by verifying that the customer perceives the connection between what they need and what is being proposed. ©2016 Sales Momentum ® LLC.

Proposal 50
Proposal Remedy Retention Maximizer 50
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