SBI

JANUARY 30, 2019

This isn’t just ‘awareness’ – it’s using machine learning to maximize engagement that results in higher conversions and more opportunities when clients reach out - Andrew Briney, Senior Vice President of Products, TechTarget. 30-40% lift in unique account engagement – When branding is added to lead generation campaigns in Priority Engine.

Intent 50

Intent Engineering Account Intent Data 50

Sales Hacker

OCTOBER 31, 2018

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Maximizing Buyer Personas to Grow the Conversation.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

SBI

JUNE 19, 2019

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Michael Cotoia, CEO, TechTarget. Industry News.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

PandaDoc

FEBRUARY 16, 2023

But, while sales activity is one aspect to monitor, you’ll still need to consult other tools to best determine where you might close other opportunity gaps in order to maximize profits. they subscribe to your mailing list, you reach out to them directly, or you advertise). Qualified prospects. Clients/customers.

Sales Forecasts 52

Sales Forecasts Small Business Small Business Forecasting 52

LeadFuze

AUGUST 5, 2021

How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Power Partner Networking How to Maximize Your Networking Group Investment. Prospect on LinkedIn Without Being a Pesky Salesperson. I’d rather have a few prospects I can spend more time with than a lot of leads I can’t manage.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Zoominfo

FEBRUARY 21, 2018

In-person interaction is the best way to create meaningful relationships with prospects. A stellar pre-show content strategy is the key to maximizing ROI. You have to get more targeted: create content that illustrates the value of the event, and the value prospects will gain if they visit your booth. Personalize your emails.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Zoominfo

JANUARY 30, 2019

In-person interaction is the best way to create meaningful relationships with prospects. Develop a Pre-Show Content Strategy A stellar pre-show content strategy is the key to maximizing ROI. You have to get more targeted: create content that illustrates the value of the event, and the value prospects will gain if they visit your booth.

Trade Show 130

Trade Show ROI Marketing Promotion 130