Zoominfo

MARCH 21, 2023

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. In fact, research from Salesforce shows that sales reps now spend about 28% of their week actually selling — down from 34% in 2018. There’s no question ZoomInfo has significantly impacted our revenue.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Sales and Marketing Management

MAY 14, 2018

There’s a strong correlation between beating revenue targets and GTM maturity. In fact, the companies that exceeded their revenue goals last year were 5.3 On the other hand, among laggards who fell short of their revenue goals, 74 percent say they’re at the two least mature stages (“fragmented” or “automated”).

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. The evolution of Sales & Marketing into Revenue Ops & Customer Ops.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

InsightSquared

OCTOBER 22, 2018

In a recent State of Sales Enablement 2018 report, more than 80% of marketers and 70% of sales reps ranked “strong alignment between sales and marketing” as an important factor in their company’s and team’s success. Use Sales and Marketing Tools to Reach Your Goals for Higher Revenue.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

SBI

DECEMBER 30, 2019

There’s a difference between Active Demand and Demand Generation. Active Demand already exists. The knee-jerk reaction is to tie everything to revenue or quota attainment, but those are lagging indicators. It consists of accounts and people that are currently looking for your product or service.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Shari Levitin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker Training

NOVEMBER 21, 2022

Over the last few years, just about every aspect of selling — from lead generation to contract management — has been flipped on its head by advances in cloud technology, artificial intelligence, data analytics and process automation. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52