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5 Successful Lead Generation Strategies

Zoominfo

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

It’s easier to get in touch with key decision makers when you target SMB companies. Picture this: you’re a business owner who’s new to PPC advertising. SMB businesses don’t have as many tools, resources, and expertise as larger companies. For instance: SMBs have less red tape, which results in shorter sales cycles.

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How To Build Your Go-To-Market Strategy

Zoominfo

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. This grouping helps with targeting, approach, and overall selling strategy.

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

It has also helped them make better advertising decisions. AI application development has provided marketers with new and more reliable tools in market forecasting, process automation and decision-making. AI and Business Decisions. And surely, this rings true with respect to decision-making.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. I published this list in 2019 with 33 books, added 17 new books for the 2020 edition, and now another 5 for 2021/23. Included is a free workbook with guides as well as on-hand tools for quick solutions.

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Best Sales Books: 33 of the Top Picks to Create More Conversations in 2019

Vengreso

From paid advertising to buying their own books, every Sales author is doing all they can to get their book to the top of the list. A National Bestseller, Blink, looks into the science behind decision-making. The reader is provided with the tools and strategy on how to successfully secure a meeting with an elusive prospect.