Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. This article dives into the current state of ABM and how we need to rethink it to drive business forward in 2021. Feel free to jump ahead: What is account-based sales and marketing?
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