Partners in Excellence

MARCH 17, 2022

” This seems to be the mantra of too many pundits, and when one looks at key metrics for many sales organizations the bias is around quantity of activities. In some cases, it decreased their buying cycle, but the real change is it drove our win rate even higher. The bias is all toward activity.

Channels 73

Channels Social Media Maximizer Conversion 73

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

ROI 45

ROI Buyer Buying Cycle Social Media 45

SugarCRM

JANUARY 13, 2022

Your customers expect the best across every touchpoint of the buying cycle, from personalization to support channels. Another consideration is your customer’s sales journey. Imagine the influencers in your industry, the people with a successful blog and an extensive social media following. They change people’s minds.

ROI 26

ROI Customer Loyalty Churn 26

Sales and Marketing Management

SEPTEMBER 18, 2019

Author: Paul Nolan Jessica Magoch’s phone rings when businesses are struggling to close sales. When they call me that first time, they say they need help generating leads and help closing,” says Magoch, founder of JPM Sales Partners. That’s the whole sales process.”. The leads suck!’ If we’ve established that, then now what?”.

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Leads 166

LeadBoxer

JUNE 13, 2021

This article will discuss how the buying cycle and content mapping can guide your lead nurturing strategies to ensure that the customer journey is effortless. Creating lead nurturing campaigns has become one of the most successful ways to transform leads into sales. Both B2B and B2C companies are familiar with the strategy.

Lead Nurturing 53

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 53

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. That’s why we sat down with 10 experts to get their tips on how to generate more B2B sales leads through SEO. GET THE GUIDE.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133

Costello

JANUARY 15, 2019

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. Sales and marketing alignment is about leveraging those insights to drive business results.

Lead Rank 105

Lead Rank Revenue Top of Funnel Lead Scoring 105