Zoominfo

JULY 17, 2018

Webinar landing page to registrant conversion rate. For example – let’s say you spend a large portion of your advertising budget on paid search ads. Conversely, your social media channels generate a higher percentage of registrants. Registrant to attendee conversion rate. Attendee to qualified lead conversion rate.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

JANUARY 11, 2021

For instance, when they buy their first product from you, make sure they can easily share feedback on their experience (and make sure you ask for it!). If they sign up for blog updates or your newsletter, drop them into your email sequence and keep the conversation going. See the video case study. It’s all about the data.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

For instance, when they buy their first product from you, make sure they can easily share feedback on their experience (and make sure you ask for it!). If they sign up for blog updates or your newsletter, drop them into your email sequence and keep the conversation going. See the video case study. It’s all about the data.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

AUGUST 11, 2019

Webinar Landing Page to Registrant Conversion Rate Keep track of how many pageviews your webinar landing page receives – but, more importantly, track the percentage of page visitors that go on to register for the webinar. For example – let’s say you spend a large portion of your advertising budget on paid search ads.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Partners in Excellence

MARCH 17, 2022

Recently, I got sucked into a LinkedIn conversation (Yes, I have to be better at resisting clickbait). But it was a fascinating conversation started by Anthony Iannarino. We set goals for daily dials, conversations, emails, meetings. Look at the conversations in LinkedIn, for example. But where are those conversations?

Channels 73

Channels Social Media Maximizer Conversion 73

Pointclear

OCTOBER 6, 2015

It's built on a totally transparent and aligned relationship between marketing and sales, both of whom first need to agree on which accounts to target and how best to engage them according to where they are in their buying cycle and/or customer lifecycle. We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

SalesHandy

JUNE 5, 2020

It will help you gain their confidence and begin conversations around your product. While re-engaging, your goal should be to guide your leads to the next stages of the sales cycle as quickly and smoothly. Open rates, responses, closes, and sales cycle times measure the impact of your lead nurturing efforts.

Lead Nurturing 80

Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80