Nutshell

JULY 16, 2021

The retirement of the open rate is a good thing for marketers, small businesses, and privacy advocates alike. Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Your audience has something to say, and it might be more valuable to your business than a 1.127% increase in open rate.

Campaigns 118

Campaigns Email Marketing Advertising Advertising 118

Nutshell

JUNE 10, 2020

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

Campaigns 90

Campaigns Constant Contact Demographics Consumer 90

Apptivo

MARCH 29, 2023

Some email service providers might be a better option for entrepreneurs and small businesses, but others are used for governmental purposes. Email marketing newsletters are an important part of your business when you are dealing with an online business and are important for directly engaging with your customers.

Webinar Metrics 52

Webinar Metrics Strategy Customer Loyalty 52

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. Jennifer Leicht , Marketing and Small Business Consultant. INTEGRATION. Take the grunt-work out of email marketing.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133