Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. Here’s What PointClear Persistence Looks Like. The touch cycle resulted in 6 conversations … and 1 giant opportunity. The client wrote, after getting the SQL from their dedicated PointClear team: "Our AE’s would never have been persistent enough to get this opportunity.”.
Pointclear
APRIL 2, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.
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Pointclear
APRIL 19, 2017
He is a trust builder focused on leading transformational conversations, those that create and sustain relationships of value. I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.”
Pointclear
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). We learned that some vendors provide all these data elements, on most of the accounts on their files, while others offer only a few.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.
Pointclear
OCTOBER 6, 2015
Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas). In a recent SiriusDecisions report (State of ABM), 61% said they were going to invest in technology and services.
Pointclear
DECEMBER 8, 2011
In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Especially since new marketing channels, technologies and platforms are making all of this much easier.
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