Advertising Conversion PointClear Sales 
Pointclear
JUNE 9, 2017
PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. Case-in-Point.
Pointclear
APRIL 2, 2013
Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying.
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Pointclear
APRIL 19, 2017
One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These false pronouncements are having a severe negative impact on sales performance,” he said. Prospecting sets you up for everything else in sales.”. Mike Weinberg – Mike stated, “I’m on a mission to simplify sales.
Pointclear
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. In his experience sales and marketing typically leads the economy.
Pointclear
DECEMBER 17, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts.
Pointclear
OCTOBER 6, 2015
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?
Pointclear
MAY 10, 2012
He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising.
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