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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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THE CAREER JOURNEY: An Experience Worth Living

Smooth Sale

After charging through a plethora of interviews in a broad range of industries, from advertising to finance to education, I found myself keenly interested in the actual processes of recruiting and career development. . Pivoting To Entrepreneurship . Discovering Market Need . Opportunities & Pivots .

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. The answer is “by implementing a vertical marketing strategy.” This is known as vertical marketing. Let’s say you’re the head of sales in a small company that recently launched a product.

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What B2B Sellers Can Learn from How D2C Brands are Scaling and Converting Leads

Crunchbase

Intentional marketing. For DTC entrepreneurs, the way people discover new products and services has changed drastically in the past few years (even in the past 12 months). You have to meet your customers where they are. D2C brands that have had success with customer acquisition and retention use intentional marketing.

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Selling in the New Gig Economy

Crunchbase

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. So it’s important to take a step back and focus on the basic tenets of marketing planning. Marketers Like The Letter C.

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

This comprehensive guide will explore how inbound marketing provides a way to generate leads and how leveraging a LinkedIn Outreach Automation Platform like LeadConnect can be a game-changer. It is the critical first step in the sales funnel and a pivotal factor in business success. It is a lifeline for sustainable development.

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What are sales channels? Definition, types, and tips

PandaDoc

The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. By setting up the appropriate channels for your business, you can create a streamlined process for marketing and selling your products, improving the efficiency of your sales team.