Delicious Sales

MAY 2, 2012

Inside Sales (849). Advertising (694). Outside Sales (81). Social Media (2543). Sales Process (1775). Media (2930). Engineering (791). Advertising (694). Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit.

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

SugarCRM

JANUARY 13, 2022

And while word-of-mouth marketing isn’t a new concept, it has a much more significant impact in the age of social media. Imagine the influencers in your industry, the people with a successful blog and an extensive social media following. They improve recruiting efforts, public relations and even serve as outside sales reps.

ROI 26

ROI Customer Loyalty Churn 26

OutboundView

AUGUST 20, 2018

Vanity metrics such as number of social media followers, total pipeline, and random conversion ratios are regularly referenced – but without salesother types of surrounding data those metrics are pretty irrelevant. For example, you may have a lot of social media followers but what if there is little to no engagement?

Top of Funnel 28

Top of Funnel Hiring Marketing Social Media 28

OutboundView

SEPTEMBER 20, 2018

B2B Marketing and Sales teams need to be testing things like outbound marketing, paid advertising, PR, events, etc. Social Media. Integrate social media “touches” into your multi-touch campaigns. Findable means when people are searching (on google, social media, etc.), Paid Advertising. Paid advertising.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Platinum Rules for Success

NOVEMBER 9, 2016

Real face-to-face selling skills are going the way of the dodo bird and no one seems to care…BUT Social Media can’t do the entire job of winning customers. In the 50’s, 60’s and 70’s, virtually every company had a sales force that was steeped in product knowledge, application knowledge and selling skills. How did this happen?

Face-to-face 49

Face-to-face Chemicals Social Media Real Estate 49

Close.io

OCTOBER 28, 2019

The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them. With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64