Advertising Groups PointClear Prospecting 
Pointclear
DECEMBER 17, 2013
The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.
Pointclear
APRIL 19, 2017
The entire day was spent talking about prospecting. movement harshly declare that proactive targeting and prospecting for new business is dead. These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. The more you prospect the luckier you get.”.
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Pointclear
MARCH 27, 2014
LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Read more about how B2B marketers will be able to directly reach customers and prospects via email on mobile devices. More information and links in the blog. A survey Of 175 B2B buyers reveals what they want to see on vendor websites.
Pointclear
OCTOBER 1, 2015
Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. What really accelerates this is getting out from behind your desk and hitting the road to meet with your best prospects.
Pointclear
MARCH 19, 2015
I n 2015, however, it is projected to grow slower than display advertising and search. Winterberry group predicts a 9% growth in 2015—most of which can be attributed to the way technology has allowed for the personalization of email communication. 3) Email: There’s a notable resurgence in email marketing.
Pointclear
OCTOBER 6, 2015
The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director. Of those, 53% were going to invest in account-based advertising, 43% in marketing automation, 32% in website personalization and 26% in predictive analytics moving forward (among other areas).
Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
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