Why 78% of All Prospecting Efforts Fail and How to Get People to Want to Talk to You
Keith Rosen
APRIL 21, 2020
It’s not a surprise that most salespeople don’t get past the first 30 seconds of an initial prospecting conversation before the prospect cuts you off and says, “Not interested,” or you hear “Click.” Your prospect isn’t interested in your actual product or service, but what it will ultimately do for them.
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