Connext Digital

OCTOBER 28, 2019

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. Real-time reports and data measurements are made possible with programmatic advertising.

Influencer 76

Influencer Advertising Advertising Marketing 76

Crunchbase

MARCH 9, 2020

Prior to Moat, Chris held various leadership positions at Hitwise (acquired by Experian), a data and analytics business focused on providing marketing intelligence to brand advertisers. Too many startups start harvesting their existing companies too early in the name of customer success and don’t focus on planting new seeds.

Oracle 93

Oracle Scale Hiring Harvest 93

Cience

OCTOBER 27, 2020

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. So, which ones exactly? Who doesn’t like to be wooed a little bit?

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Platinum Rules for Success

NOVEMBER 9, 2016

Suddenly, sales teams were deemed too expensive to maintain, and the responsibility for driving revenues shifted to the marketing department. The second major shift was from traditional marketing to online marketing and social media, providing real time global reach for our marketing messages. It seemed like a panacea.

Face-to-face 49

Face-to-face Chemicals Social Media Real Estate 49