Sales Training Connection

JANUARY 15, 2014

But the study was about B2C sales. Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. A myth that is still being repeated time and time again even in B2B sales. Each scenario was then followed by one to six reasons to buy in.

B2B 117

B2B Construction B2C Study 117

Sales Training Connection

JUNE 23, 2014

Some 74% of B2B decision makers, for example, use LinkedIn for business reasons, while 42% use Twitter. B2C-inspired customer expectations. A proliferating set of easy-to-use, free, and relevant tools has created the expectation that B2B products and solutions meet the same bar.

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108

Sales Training Connection

NOVEMBER 11, 2015

We thought the overall conclusion also had relevance for the B2B market. What they conclude believe is worth exploring for both B2C and B2B sales: “Companies can not only react to customers as they make purchasing decisions but can also actively shape their decision journeys.” . Customers Buying Journey.

Competition 50

Competition Lead Rank B2C Fashion 50

Sales Training Connection

AUGUST 1, 2016

What was particularly interesting, as one author of the time noted, was a number of the smaller companies that were extremely innovative; hence they were “on a good day” able to win and successfully implement projects with major B2B companies. Computer Company.

Training 50

Training Lead Rank Trends Ideal Customer Profile 50

Sales Training Connection

OCTOBER 21, 2014

This is not just a B2C market trend. So what does this mean for B2B sales reps? As reported in a strategy+business article – in 2012, 70% of consumers surveyed by Nielsen indicated that they trusted online reviews—which represented an increase of 15% in four years. We doubt the number has decreased in the last two years.

Face-to-face 92

Face-to-face Customer B2C Consumer 92