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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via OpenView Labs.

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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. We work at scale delivering strong ROI by handling the grunt work of prospecting, qualifying, networking, and outreach. I don’t want you to be burned by an outsourced b2b lead generation company. Any interest in a short chat?

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. A summary: 1.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

Pointclear

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

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Top sales blogs all sales managers need to follow

PandaDoc

This disparity isn’t surprising, as a number of factors have come together in recent years to make B2B sales more challenging than ever: That same HubSpot report also found that 38% of salespeople say getting a response from prospects is getting more difficult. So what’s the motivated B2B seller to do? Adaptive Business Blog.