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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. There are essentially two competing schools of thought among B2B marketers.

Lead Gen 130
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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. I found that Hubspot has been tracking this pretty well in their blog. More webinars, that makes sense. Over 53,000. That’s an increase of over 25%. What did they find?

Outbound 195
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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. I found that Hubspot has been tracking this pretty well in their blog. More webinars , that makes sense. Over 53,000. That’s an increase of over 25%. What did they find?

Outbound 147
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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. We’ve broken down the best lead generation tools into four distinct categories. Cognism provides accurate mobile phone numbers and B2B emails. The best part?

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LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Image Source: HubSpot. LinkedIn even provides a list of possibilities by stage.

LinkedIn 107
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What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

The Revenue Summit is the only conference with a true focus on aligning sales, marketing and customer success through the lens of technology, empowering B2B leaders to accelerate full funnel growth. Scott Brinker – VP of Platform Ecosystems, HubSpot. Who Is The Revenue Summit For? What Companies Will Be There?

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Best Lead Generation Tool and Services For 2023

LinkedFusion

And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. How to Do B2B Lead Generation?