article thumbnail

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. Read the Eloqua Grand Guide to Social Selling. courtesy of InsideView. Let us know, we’ll be happy to discuss.

article thumbnail

Is Lead Generation Slipping Away From Marketing?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. John Obrecht.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

article thumbnail

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

article thumbnail

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Funnel management. HR Management. Lead Management. B2B Lead Generation Blog. . • Finding partners. • Coaching Inside Sales. Gap Selling. Guest Post. Hiring Sales Talent. Impact Questions.

article thumbnail

Marketing Automation is Not Marketing Strategy

Pointclear

Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” By now it’s clear that the database is the single most important success factor in B2B marketing communications. Marketing automation doesn’t identify your best target audiences.

Marketing 266
article thumbnail

List of best marketing automation software for 2021

Salesmate

Lead management and scoring – An ideal marketing automation tool help you focus on important leads by scoring them based on their actions and preferences. Lead scoring enables you to manage your leads based on their interest in your product or service and assign them further to close business. Oracle Eloqua.