Pointclear
MAY 23, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64
Pointclear
FEBRUARY 28, 2018
The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.
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Pointclear
OCTOBER 9, 2012
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. If we turn those trials over to sales instead of leads, maybe then we can get them to do their job”.
LeadBoxer
OCTOBER 18, 2020
Source Lead Nurturing Campaigns With only 25% of leads ending up being legitimate and converting into actual sales, a lead nurturing campaign based on software with cutting edge data analytic tools is imperative for trimming the other 75% of leads that have no realistic chance of ending in positive sales outcomes.
Nutshell
JULY 24, 2019
Just as a homeowner might want to sell their house before the year’s end to assist with tax issues or avoid upcoming tax law changes, health care consumers are more likely to buy at the end of the year in order to take advantage of their insurance benefits. Reason #2: The weather affecting demand of your product/service.
Crunchbase
JULY 14, 2022
s means researching, connecting and engaging with leads via social platforms, like Twitter and LinkedIn. Similar to other lead nurturing processes, SDRs and BDRs use social selling to garner and nurture leads, but with an extra focus on building trust and fostering meaningful relationships. What is social selling?
Pointclear
FEBRUARY 23, 2018
Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Just try to pass them on to your field sales team and you’ll see.
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