B2B Lead Management Marketo Training 
Zoominfo
JULY 2, 2020
According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? One of the greatest benefits of marketing automation is that lead management processes become streamlined.
Sales Hacker Training
MARCH 14, 2023
There’s a mix of free plans and paid plans with various pricing tiers in our rundown, so you can find a lead generation platform that meets your business needs. What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service.
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Pointclear
JUNE 7, 2016
Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead.
Close.io
AUGUST 30, 2019
Companies that manage to find a product-market fit and use product-led growth are able to keep their acquisition cost low. This contradicts, of course, with the fact that customer acquisition cost (CAC) is up 50% in the last five years across B2B and B2C. An example of such a product is Marketo. Image source: Marketo.
Sales Hacker
OCTOBER 30, 2018
GirlsClub helps women sales reps navigate the tricky path to sales leadership with their management training, mentoring, confidence building, and community. Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Tonni Bennett – VP Sales at Terminus.
Pointclear
FEBRUARY 27, 2014
Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.
Salesmate
JUNE 15, 2021
Lead management and scoring – An ideal marketing automation tool help you focus on important leads by scoring them based on their actions and preferences. Lead scoring enables you to manage your leads based on their interest in your product or service and assign them further to close business.
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