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What's it take to generate leads that fuel your forecast?

Pointclear

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. If no response, the lead goes back to PointClear or the internal business development team for rescheduling.

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

Pointclear

My take: I cannot say it any better than Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson.

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Lead Quality Drives Increased Revenue.

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Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

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Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Podcasts Reach Weekend Listeners with Work-Related Content. Plus, podcasts create a personal brand for the host.

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Do Standardized Sales Processes Really Work Anymore?

Pointclear

Read Tony’s blog Buyerology Now for insightful commentary on the impact of changing buyer behaviors related to sales and marketing today. These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools. He holds a B.S.