The Pipeline

APRIL 13, 2021

It’s no secret we exist to consume, choose your lens, B2B or B2C , the system survives on consumption. By Tibor Shanto. Out with the old, even if it works, and in with the new long before it truly does. But one can’t go on consuming without discarding things to make room for the new.

B2C 210

B2C Consumer B2B System 210

The Pipeline

APRIL 18, 2016

This is primarily due to the fact that many of the efficiencies achieved in B2C, the Amazonization of buying, will be making their way to B2B. But the tribe is about to be culled, in a serious way, the prediction is that about a quarter of those B2B sellers will vanish over the next five years.

Margin 120

Margin Lead Gen B2C B2B 120

The Pipeline

FEBRUARY 2, 2015

Let’s look at it through a B2C filter, where social media has truly impacted the sell/buy equation, they call these people shoppers. Meet them where they are.”. OK, but if we are talking about selling, why are focused on just buyers? They are going to buy, they started the journey on their own.

Social Selling 120

Social Selling Segment B2C Social Media 120

The Pipeline

JULY 19, 2011

For me, and for all professional sales people, the piece has some short comings, not the least of which are it fails to address or distinguish the real difference between B2B and B2C; it fails to differentiate between transaction – interaction – purchasing and selling.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

The Pipeline

MAY 4, 2011

If you are selling B2C (or even B2B) one of the best things you can do is give people a good reason to subscribe to your e-mail list and then provide value with every mail you send, slowly building relationship and trust. This post has 2 comments. Wim @ Sales Sells. May 4th, 2011.

Pipeline 216

Pipeline Prospecting Twitter Cold Calling 216

The Pipeline

SEPTEMBER 9, 2011

The reality is that when you get beyond the largest companies, or the companies that have to play in the social space due to their nature, most B2B sales people do not use or need to use social media, mostly because their customers are not there, yet, they’re busy working.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226