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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

From B2C to B2B. We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. She had little interest in promoting our platform as an internal tool within Google. It was mid 2007. This s**t is easy!”.

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The difference between a product-led, sales-led & marketing-led approach

Close.io

In the last few years, there has been a radical shift in the way people use and buy software. When a software company chooses product-led growth as its go-to-market strategy it means that: It relies on product usage and customer experience to acquire new users, retain its existing ones and expand its user base. Final thoughts.

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Applied in business (both B2C and B2B): 1. On the other hand, the automation of business processes that comes with the introduction of certain software enables us to free our human mind for more creative tasks that no AI can yet solve. There are plenty of tools out there that sell a ready-made chatbot. Types of chatbots.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: G2 Crowd is a massive name in the software space. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 Sales Technology Blog (Smart Selling Tools). Most of the posts are email-driven —something near and dear to us here at LeadFuze. A Post Worth Your Time.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. 12 at Oracle (Start-up to $1B) and first woman sales and P&L leader. Designer of Oracle’s Virtual/Digital Sales Division.

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