The Pipeline

FEBRUARY 21, 2022

Olivier helps Sales and Marketing leaders and their teams at companies operating in COMPLEX B2B and B2G ENVIRONMENTS improve SALES PERFORMANCE and CUSTOMER MANAGEMENT for RETENTION and GROWTH. Working with Sales or Marketing organisation with KAM/GAM programme, a Sales Enablement & Effectiveness Team or a Sales Academy.

B2G 173

B2G Construction Segment Retention 173

Close.io

SEPTEMBER 24, 2019

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. What is B2G? B2G stands to business-to-government. How a tiny startup accidentally discovered the B2G business model. I work for the state of Tennessee.

B2G 91

B2G Government Buyer Persona Cold Calling 91

Smooth Sale

JULY 11, 2022

’ Successful marketing incorporates a communication strategy that influences the decision to learn more and can lead to an increase in sales. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. Sales Tips: Are You Ready to Make Your Marketing Irresistible?

Marketing 78

Marketing B2G Hiring B2C 78

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DECEMBER 23, 2019

Another year is in the books—so it’s time to ready your sales game-plan for 2020. In this post, we look back at the sales posts and topics that sparked the most engagement in 2019. As you devise your own sales approach for the next year, incorporate the outreach , negotiation , and sales development tactics shared below.

B2G 89

B2G Outbound Government Sales Forecasts 89

Zoominfo

JUNE 24, 2020

Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Sales agrees! Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. This is where sales funnel awareness is important. Aimless Leads.

Lead Rank 246

Lead Rank Lead Generation Marketing Qualified Lead Inbound 246

Zoominfo

JUNE 24, 2020

Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder. Sales agrees! Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. This is where sales funnel awareness is important.

Lead Rank 147

Lead Rank Lead Generation Marketing Qualified Lead Inbound 147

Close.io

MAY 20, 2019

If you want to scale your sales team, grow your revenue, and beat out the competition, there’s no question you need to understand data. All the best sales teams in the world run on data. Unlike revenue, more isn’t always better when it comes to sales data. You don’t need more sales metrics and data to wade through.

Lead Rank 88

Lead Rank Top of Funnel Lead Scoring Churn 88