Sell Integrity

NOVEMBER 23, 2020

Are your customers truly at the center of your business universe? Even for companies that see the value in customer-centricity, it can be challenging to create and sustain a customer-centric culture. How do metrics like increased wallet share, loyalty, customer lifetime value and referrals sound?

Strategy 117

Strategy Customer Loyalty Coaching 117

Sales and Marketing Management

JUNE 1, 2018

One thing a good story isn’t is a list of features and benefits, yet that’s what many salespeople revert to. Pollard cautions against turning stories into teaching and, like Black, says above all, avoid running through features and benefits. Telephone service is not the sexiest thing to sell.

Marketing 226

Marketing Telemarketing Scale Education 226

Sales Hacker

AUGUST 28, 2018

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. How much are companies leaving on the table when these pre-sale questions go unanswered?

Buyer 79

Buyer B2B B2C Survey 79

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Does it tell any story at all?

B2C 182

B2C B2B Marketing Lead Rank 182

Sales Hacker

JUNE 23, 2020

We’re going to talk all about the important tenets of customer success and how to think about customer success from an integrated, holistic customer experience perspective. Your title is Chief Experience Officer; the company is called BetterGrowth. Now, before we get there, we want to thank our sponsors.

Customer 67

Customer Churn Lead Rank Scale 67

Zoominfo

OCTOBER 4, 2019

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. These unique characteristics then drive your entire business strategy – from branding to content creation to customer service and beyond. Does it tell any story at all?

B2C 100

B2C B2B Marketing Lead Rank 100

LeadFuze

JULY 25, 2021

When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding new clients is the fuel that drives growth in any company, but for those who use recurring revenue models—You have to keep on selling your product every month. Mapping Your Customer Process.

Lead Rank 124

Lead Rank Lead Scoring Top of Funnel Churn 124