Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey
Zoominfo
APRIL 17, 2019
The sales funnel represents the theoretical customer’s journey to making a purchase. In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. There are many different versions of the sales funnel model, but they all include the same general phases.
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