dissonance-creates-compelling-case-change Blog Related Topics 
Anthony Iannarino
JULY 7, 2020
By now, you know that you need to have real and valuable insights to share with your client as a way to create value for them. Your ideas should address the dissonance your contacts feel , their uncertainty, or confusion about how to respond to a world that is increasingly marked by accelerating, disruptive change. Download Now.
Anthony Iannarino
AUGUST 1, 2020
What Would Cause You to Change? When you are prospecting and scheduling meetings with your dream clients, you are doing so to create a new opportunity that will move you towards your goal and target. But your prospective client may—or may not—be considering some significant change. What Would Change Mean for You?
Anthony Iannarino
JANUARY 16, 2020
Your marketing department provides you with a slide deck outlining what is changing in your client’s world as a way to start a conversation with your dream client. But the depth of your knowledge cannot be limited to a slide deck you took no part in creating. Instead, you are there, and in most cases, you are all alone.
Expert insights. Personalized for you.
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