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The complete guide to writing much better marketing emails

Nutshell

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. Send tactical messages to prospects that assist their journey through the pipeline and help them convert into customers. Don’t get left behind.

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How To Write Your Follow-Up Emails with Examples & Templates

SendBuzz

Emails sent as follow-ups are successful because they: Assist in fostering gradual trust Raising conversion rates Filter your audience to focus on leads that are actually worth following up on. Of course, turning a prospect into a paying customer is the main objective. A second Backlinko.io

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8 Scarcity Examples to Get Better B2B Sales

LeadFuze

B2B scarcity examples are a powerful way to get your prospective customers’ attention. Most of our readers either don’t have a limited number of items or don’t have physical products at all. They’re a custom explainer video producer that works with some of the biggest companies in the world.

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