Prospecting: Why You Need to Nurture 60 Dream Clients
Anthony Iannarino
AUGUST 13, 2019
In Eat Their Lunch: Winning Customers Away from Your Competition , I wrote a chapter on Capturing Mindshare, or building and supporting a general theory about why your dream client should change. That section is practical and tactical, and it is also what is necessary for B2B sales now. Win customers away from your competition.
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