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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. You invest a huge amount of time and money into buyer personas. This is done to understand your buyers goals and objectives. You then spend more time and money on detailed buyer process maps. Buyer insights.

Eloqua 316
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Overall, it requires an understanding of the purchase process from the buyer's point of view. A turnaround in this area can boost the top line. of pipeline to 13.2%

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study. Download Creating Buyer Persona Cheatsheet. Take a look. Experiment.

Lead Rank 122