SBI

MARCH 15, 2018

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We provide real-time business intelligence that helps teams build pipeline faster, improve productivity of their sellers, and generate higher return on marketing investment. We call it Sales Tech Game Changers.

Hoovers 139

Hoovers Pipeline Data B2B 139

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

SBI

FEBRUARY 22, 2018

While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. B2B sellers can spend months, even years, cultivating relationships with potential buyers in hopes of turning them into customers. The road to closing business in the B2B realm can be a long, complex journey.

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

LeadFuze

JULY 13, 2021

You navigated through the job market and found yourself here- dealing with some challenges that come along in this high-velocity career. The best marketing strategy is never to stop exploring. Maybe the person who rebuffed you wasn’t a key decision-maker or an influential voice in your industry. 6 Focus on your mission.

How To 98

How To Top of Funnel Decision Maker Face-to-face 98

Sales Training Advice

JULY 30, 2012

While it’s true that networking, referrals, and other relationship-oriented marketing strategies are superior ways to build a professional services business in the long run, the problem can lie in that word “long.” How can you get started building your prospect list and jump-start your marketing? Here are 25 ideas.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40

Green Lead's B2B

MARCH 29, 2010

Demand Gen Basics - Yes, we specialize in appointment setting, but we are in the industry of Demand Gen and appointment setting isn't just about dialing the phone any more. Buyers don't get sold to any more; they are sophisticated and want to control their buying decisions and process. Prospects communicate with vendors differently.

Demand Generation 31

Demand Generation Demand Generation Targets Inside Sales Hoovers 31

Sales Hacker

AUGUST 26, 2019

And B2B buyers are no different. In fact, most won’t talk to a salesperson until they’re nearing the final stages of the buying journey: 94 percent of B2B buyers perform online research before making a purchas ing decision. . 45% of buyers are spending more time on research before making a purchase. Trust Badges.

Lead Generation 75

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 75