Campaigns Related Topics 
Understanding the Sales Force
NOVEMBER 7, 2012
Understanding the Sales Force by Dave Kurlan I would like to discuss what happened toward the end of the presidential campaign (hooray for that being completed!), On another occasion, Obama's campaign manager called Romney a felon. Were those name-calling instances part of a carefully planned campaign strategy? Probably not.
Understanding the Sales Force
SEPTEMBER 14, 2014
Years ago, much of the mass marketing that didn''t appear in newspapers and magazines was in the form of direct mail campaigns. Remember that until we had dependable mail, companies could not mass market. Then, in the mid 1980''s, the invention that would bring prospecting to the next level came along.
Understanding the Sales Force
SEPTEMBER 11, 2013
Mark said, " Instead, they start a blog, create a website, open a Twitter account and begin email marketing campaigns. When I read the article I noted a couple of things I really liked: They learn very little about sales in the first 30 days.
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