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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. My agency team proposed an E-Detail approach where dentists were educated through online videos.

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4 Best Dropbox Enterprise Alternatives (An In-Depth Comparison)

Bigtincan

Continuing the example above, Product line x may be a group of various stories, like product brochures, pricing plans, and customer testimonial videos. Case study: How American Express Global Travel adopted Bigtincan to create a custom HTML experience for its sellers. How long did they spend on each document or a video?