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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. My agency team proposed an E-Detail approach where dentists were educated through online videos.

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How to use sales enablement and readiness tools for an effective SKO

BrainShark

They work offline (because everyone has experienced those conference centers with shoddy WiFi) and are a great vehicle for engaging, multimedia presentations that have slides, built-in audio, video clips, and more. Brainshark Presentations for SKO Follow Up and Post-Work. Brainshark Coaching. Scorecards for SKO Follow Up and Post-Work.

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Why Your Ego Is Killing Your Account Based Marketing Efforts #flipmyfunnel

A Sales Guy

They got to be crazy, and there’s also a powerful, I didn’t know the words, metaphor, a powerful case study for the overconfidence of people, right? I mean, I’m sorry. I have no understanding why these people do this. What’s flight?”

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4 Best Dropbox Enterprise Alternatives (An In-Depth Comparison)

Bigtincan

Continuing the example above, Product line x may be a group of various stories, like product brochures, pricing plans, and customer testimonial videos. Case study: How American Express Global Travel adopted Bigtincan to create a custom HTML experience for its sellers. How long did they spend on each document or a video?