SBI Growth

OCTOBER 6, 2012

This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Yet he’s a business person first. Marty Homlish, CMO. Make more money.

B2B 306

B2B SAP Customer Transportation 306

BrainShark

AUGUST 16, 2022

They work offline (because everyone has experienced those conference centers with shoddy WiFi) and are a great vehicle for engaging, multimedia presentations that have slides, built-in audio, video clips, and more. Brainshark Presentations for SKO Follow Up and Post-Work. Brainshark Coaching. Scorecards for SKO Follow Up and Post-Work.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

A Sales Guy

AUGUST 16, 2016

It was an Account Based Marketing (ABM) conference. Unfortunately, too many people miss the mark on Account Based Marketing messaging and they let their ego get in the way. They got to be crazy, and there’s also a powerful, I didn’t know the words, metaphor, a powerful case study for the overconfidence of people, right?

Account Based Marketing 60

Account Based Marketing Account Marketing Ideal Customer Profile 60

Bigtincan

DECEMBER 21, 2021

For example, the marketing team can’t have a separate interface than the HR team. It could be a Word file, whereas ‘Increase Position in market share’ could be a Google Doc, and they still show up in the same interface. Case study: How American Express Global Travel adopted Bigtincan to create a custom HTML experience for its sellers.

Enterprise 59

Enterprise Enterprise Comparison Lead Rank 59