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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

You can read more about the specific SAP branding efforts through a Columbia Business School case study. Greg built a powerhouse brand by transforming ‘Yellow Freight’ to ‘Yellow Transportation’, a highly preferred brand. My agency team proposed an E-Detail approach where dentists were educated through online videos.

B2B 306
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Why Your Ego Is Killing Your Account Based Marketing Efforts #flipmyfunnel

A Sales Guy

They got to be crazy, and there’s also a powerful, I didn’t know the words, metaphor, a powerful case study for the overconfidence of people, right? It’s to get the prospect to let you help them. Is that client or prospect letting you help them? Get the customer or prospect to let you help them.

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4 Best Dropbox Enterprise Alternatives (An In-Depth Comparison)

Bigtincan

Continuing the example above, Product line x may be a group of various stories, like product brochures, pricing plans, and customer testimonial videos. Case study: How American Express Global Travel adopted Bigtincan to create a custom HTML experience for its sellers. How long did they spend on each document or a video?