Remove Channels Remove Distribution Remove Marketo Remove Trade Show
article thumbnail

3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

“Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

article thumbnail

PODCAST 100: Succeeding as the First Marketing Hire w/ Nicole Wojno Smith

Sales Hacker

And so I built out an agency partner program with some marketing automation platforms like Pardot and Marketo to get our clients invested in marketing automation. We go to a lot of trade shows, what is required six weeks before the trade show for marketing? ” And also talking to your customers as well.

Hiring 73