The Coming Death of the Cold Sales Call (2 Reasons Cold Outreach Is Changing Forever)
Sales Hacker
JANUARY 13, 2020
Smart salespeople will also often check on LinkedIn and Google for the wealth of information available about B2B prospects – such as speaking engagements and events. The prospect will then likely visit the seller’s website to educate themselves before deciding whether to return that call. Less cold than ever before. The Blind Date.
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