SBI Growth

APRIL 20, 2013

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. How to Maintain Competitive Intelligence.

Social Media 316

Social Media Competition Media Eloqua 316

Salesmate

JUNE 15, 2021

Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step. Referral marketing is one of the most cost-effective marketing channels out there.

Software 52

Software Software Marketing Scale 52

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Have you read any interesting articles related to your prospect’s industry? What Is Social Selling? The Power of Social Selling. Share them.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Customer Research . This is just a starting point, not where your research should end. Customer Profile.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Rather than dealing with the back and forth of email, B2B marketers can message coworkers directly or use the channel feature to organize conversations.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

The robust reporting options display important marketing metrics at a glance: Pipeline by account type, leads driven by campaign, top marketing channels, and unspent marketing dollars. Channels provide a central place to crowdsource ideas, ask for project updates—or simply lighten the mood with a few well-timed GIFs. The result?

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. It’s about being relatable and human. Anne is a principal analyst in the Sales Operations Research Service at Forrester. Melissa Murillo. Amy Looper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130