LinkedFusion

AUGUST 27, 2023

Organizations that use one-to-one marketing frequently analyze ROI over a multi-year period, and strategic ABM requires months, if not years, of targeting. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

The ROI Guy

AUGUST 24, 2018

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. The integration should pass a campaign id to the tool, unique for each marketing channel and campaign.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

The ROI Guy

AUGUST 27, 2018

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. The problem is that the ROI from being on social media may not be immediately felt. These “social” sales reps are said to be more likely to hit their targets by 23 percent.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Salesmate

JUNE 15, 2021

Pardot possesses powerful features including lead management and generation, email marketing, sales alignment, Artificial Intelligence, insightful ROI reporting to close more business and shorten the sales cycle. Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. Price – Growth plan $1250/mo.

Software 52

Software Software Marketing Scale 52

OutboundView

SEPTEMBER 20, 2018

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Our customers love our function 1, feature 2, and find an ROI of XXX%. This means a sales optimization tool.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34