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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

SBI

Darryl: VanillaSoft provides a sales engagement platform that enables sales development teams to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Because most marketing generated leads are contacted less than two times, or never at all, leads go stale.

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8 Creative Sales Prospecting Ideas You've Never Tried Before

Hubspot Sales

After all, many buyers will never get on your radar via traditional channels. Take a page from your marketing team’s playbook and partner with other companies with similar audiences. This technique is like co-marketing but for your sales department. But this can be a highly effective way to find good-fit prospects.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The Go-To Channel: Cold Emails. So, which ones exactly?

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The Best Cold Call Script Ever [Template]

Hubspot Sales

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Plus, you may not always have an abundance of inbound leads.