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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

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Social Media Demand Generation: A Q&A

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B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

If you have a pulse on how their industry peers are performing, you can frame your pitch with a special sense of urgency — you can pin down the company's current place in its market and give yourself the space to demonstrate how you can improve it. The Buyer's Facebook Profile. Your Marketing Automation System.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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Let’s Talk Sales! Interview with Hunter Smith – Episode 119

criteria for success

From water and flood damage, to fire damage and mold remediation, Paul Davis professionals are [ ] The post Let’s Talk Sales! From water and flood damage, to fire damage and mold remediation, Paul Davis professionals are available 24/7 to clean up and repair damage to residential and commercial property. Lessons learned.

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Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

SBI

Sitting between the marketing automation and CRM platforms, it takes marketing qualified leads, then sales qualifies them, then passes them onto the CRM for pursuit. Because most marketing generated leads are contacted less than two times, or never at all, leads go stale. Those results do not result in new pipeline.