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September 2018 B2B Blog Post Round-Up

Zoominfo

This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more. And, for good reason: 31% of marketers believe that events are the single most effective marketing channel, over digital advertising, content marketing and email marketing ( source ).

B2B 140
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SalesProCentral

Delicious Sales

Channels (799). Relationals (3226). The factor of company reputation falls on a good public relations practices. Among the many responsibilities of public relations professionals is image and reputation management. Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872).

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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

Find out pains they’re trying to overcome that relate to your value proposition. Identify channels where your prospects are active. You should constantly be testing new approaches, especially when using saturated channels like cold email. According to InsideSales, B2B direct mail generates a response rate of up to 65%.

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How to stop losing customers in your sales funnel to your competitors

DocSend

What about your distribution channel? If you’ve generated leads and you are not making use of a CRM (Customer Relation Management) to follow up and nurture your them, you’re making a big mistake. According to InsideSales , 35 – 50% of sales go to the vendor that responds first. Middle of the funnel: Invest in a CRM.

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

She’s also a LinkedIn Top Sales Influencer, keynote speaker, and avid sharer of all things related to upping your sales game and advocating for women in sales. . Her clout is truly admirable, and her channels are filled with thought leadership content and helpful advice. Belal Batrawy. Crunchbase , LinkedIn. Megan Bowen.

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Revenue Operations: Secrets to Generating Sales and Growing Revenue

InsideSales.com

Many operations suffer from issues related to the all-too-common disconnect between marketing and sales. If attainment is lower than this, ops should determine if they are supporting the right channels, modeling the ideal customer profiles, and implementing an effective strategy. Register for the summit here.

Revenue 52
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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

Shane Gibson will share practical tips and insight on every stage of the selling and marketing processes, with a strong focus on psychology and relational dynamics. . Chris Hamilton provides a perfect channel for busy sales professionals who consider hour-long podcasts to be too much of a stretch. Duct Tape Marketing.