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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

JUNE 22, 2020

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID.

Trends 156
Trends B2B Decision Maker Transportation 156
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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

AUGUST 19, 2021

Pivots large and small. Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. It doesn’t take a full pivot to succeed. Redefining the human touch Changing the way we look at numbers Changing the channel Changing the product mix Switching outreach strategies.

Marketing 105
Marketing Telecommunications Pivotal Study 105
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