Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)
Alice Heiman
DECEMBER 12, 2023
The episode serves as a crucial reminder for CEOs and sales leaders of the importance of clear and strategic positioning in today’s competitive market. She stresses the need for a cross-functional team approach to redefine positioning involving sales, marketing, and product teams. 39:07] Cross functional team approach to positioning. [42:45]
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