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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

DECEMBER 12, 2023

The episode serves as a crucial reminder for CEOs and sales leaders of the importance of clear and strategic positioning in today’s competitive market. She stresses the need for a cross-functional team approach to redefine positioning involving sales, marketing, and product teams. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103
Siebel Positioning Banking SAP 103
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Differentiation, Dissimilarity, Disruption

Partners in Excellence

AUGUST 23, 2015

For example, my friend is solving different transportation/lifestyle problems with his pickup, bikes, and when he uses Uber. Using the car/lifestyle/transportation example, in some cases Uber might become a disruptor–at least when challenging the notion of vehicle ownership.

Transportation 48
Transportation Siebel Sports Oracle 48
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