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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103
Siebel Positioning Banking SAP 103
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Differentiation, Dissimilarity, Disruption

Partners in Excellence

AUGUST 23, 2015

Frankly, I hadn’t thought about it before, but the more I thought, it’s an important distinction for sales people and can become an important strategic issue for executives and business strategists. For example, my friend is solving different transportation/lifestyle problems with his pickup, bikes, and when he uses Uber.

Transportation 48
Transportation Siebel Sports Oracle 48
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