Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors. 39:07] Cross functional team approach to positioning. [42:45]

Siebel 103

Siebel Positioning Banking SAP 103

The Spiff Blog

MARCH 21, 2023

Why share this story at the beginning of an article about using Salesforce to calculate sales commission? It almost completely demolished its largest, non-Saas competitor, Siebel Systems, over a period of five to six years. So I’m going to walk you through an example of creating your commission calculations in Salesforce.

Commission 74

Commission SalesForce Siebel Software 74

DialSource

JULY 8, 2020

At this point, there is no more discussion about inside sales vs outside sales and which is more optimal in terms of a company’s growth strategy. . Based on the 2020 pandemic and corresponding lockdown measures, overnight, everyone was transformed into an inside sales or digital selling role. The Rise of Inside Sales.

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

SBI

FEBRUARY 26, 2019

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Partners in Excellence

AUGUST 23, 2015

Frankly, I hadn’t thought about it before, but the more I thought, it’s an important distinction for sales people and can become an important strategic issue for executives and business strategists. For example, my friend is solving different transportation/lifestyle problems with his pickup, bikes, and when he uses Uber.

Transportation 48

Transportation Siebel Sports Oracle 48

Sales Evangelist

APRIL 23, 2020

He started his software sales career with Siebel System, the first enterprise CRM and from there, Kevin spent 11 years at SAP and due to an acquisition, also spent time with Oracle. What is a CRM? These are major components to track sales so it has been the primary revenue solution for companies for the last 25 years.

CRM 52

CRM Siebel Top of Funnel Face-to-face 52

SaaStr - Sales Strategy

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the move to enterprise fundamentally impact the sales team? How does the structure of the sales team change with the move? Just a couple of examples.

Scale 81

Scale Enterprise Enterprise Oracle 81